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A heritage of putting the coherent pieces together
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About IMRB International

IMRB is the vision of Mr. Subhas Ghoshal, the legendary head of HTA (now JWT). We are born out of conviction that good advertising can only be built on sound consumer insight. We are the University of the Indian market research. We are one of the top 20 Market Research companies in the world. IMRB was set up in 1970, a full 37 years after BMRB was set up in UK by JWT.

We are a part of WPP which is formed by Sir Martin Sorrell in 1985. WPP is a £8.68 billion; revenue company with 138,000 employees in 2400 offices across 107 countries. Kantar is WPP’s research, insight & consultancy network. Kantar was founded in 1993, is now the world’s fourth largest research conglomerate. It boasts of $1.7 billion worth of revenue with offices in 160 offices across 95 countries.

How are we different?

We add value to clients - real value. We develop a learning culture that fosters innovation and we also contribute to academia and policy makers. We have developed a sustainable working environment that is good and fair to us and our clients. We have the largest team of researchers and analysts with around 4 decades of leadership in the region. We have 26 offices in 12 countries each of them equipped with specialized units by research methods and industry sector. We have 4.4 million customer interactions every year.

Our Methods and Philosophy

Our perspective is unique. Our approach is refreshing. And our solutions provide a comprehensive response to our client’s needs, not packaged data but custom solutions for clients. We offer services with the integration of qualitative and quantitative tools.
We are designed in India for India, our measures and scales are created to maximize sensitivity. We work together with TGI, Web-I, IMRB Retail, Market Pulse, ITOPS and ICUBE. Our passion is to drive your business growth by combining consumer understanding and brand knowledge with intuition and innovation.

Our Achievements - Our Goals

IMRB has demonstrated its vision and leadership in the Indian market by establishing several industry wide measurement and rating systems. Notable amongst these is our pioneering role in establishing India’s first TV rating system (TAM) and the creation of social economic classification (SEC) system in India.

We have won several prestigious awards. Amongst them the most noteworthy being the MR Agency of the year from 2005-2009. We have presented cutting edge research for several years at international forums including ESOMAR and won awards for our efforts. We have also been awarded the WPP’s Atticus award jointly with JWT.


Our top clients include BAT Group, Bharti Group, Cadbury, Ford Group, Frito Lay, Glaxo Smithkline, Heinz, Indian Airlines, ITC Group, Millward Brown, Nestle, Pepsi Group, Reckitt Benckiser, Research International, TVS Motors, Unilever Group, VST and so on.

A few words from two of our esteemed clients:

“As a team they produce thoughtful proposals, excellent fieldwork and presentations. They are constantly involved in the work. They feel like a version of our own office…”

“IMRB showed a high degree of professionalism, rigor and discipline. An excellent level of client servicing, need fulfilment, pro-activeness and analytical focus.”


Latest News

  • 25.03.14

    "A handy strategic tool that enables the user to decode the consumption priorities of households"

    Wallet Monitor - The Urban Indian Household's Wallet Audit

    Wallet Monitor provides a complete database on spending habits of urban Indian households.

    Designed to track the household’s spending priorities overtime

    To know more please Click here

  • 29.08.13

    We are Recruiting!

    If you have a passion for Market Research, we have the right opportunity for you as we are recruiting for our Kolkata Based Research Units.

    To apply send in your CV to : This e-mail address is being protected from spambots. You need JavaScript enabled to view it

    To know more please Click here

  • 03.06.13

    Fake “Customer Services Evaluator” Offer - June 2013


    Kantar has learned that its name is being exploited to further a fraudulent “mystery shopper” or “secret shopper” scam. People around the U.S. and Canada are receiving offer letters bearing the Kantar name and logo, and fake contact information, inviting recipients to become a “Customer Services Evaluator” or “Investigative Shopper.” A check or money order is enclosed along with the letter, as payment for the shopping and the recipient’s services. Recipients of the offer are asked to call regarding a training assignment, and are then asked, in their role as a “mystery shopper” to wire money via Western Union or a Money Gram in order to evaluate those services. Of course, the check enclosed with the offer is not legitimate, but by the time that comes to light, the recipients have wired and lost their own money.

    Kantar is in no way associated with these offers, and does not conduct any “mystery shopping” services. Unfortunately, these fraudulent schemes are using the names of reputable companies like ours without our permission. We are taking all necessary steps to work with the appropriate law enforcement and governmental authorities about this scam.

    If you have received an offer similar to the one described above, we recommend the following:

    • DO NOT attempt to cash or deposit the check (if the check has already been deposited, you should alert your bank immediately)

    • DO NOT send any money to Western Union or Money Gram

    • DO NOT contact any numbers listed on the offer and do not disclose any personal or bank account information

    • If you have been scammed, contact your bank, local and/or federal law enforcement authorities on how to proceed to recover any stolen funds, secure your bank account, and protect your personal information and privacy.

    • Contact your local post office, your local Western Union or Money Gram office, your state consumer protection agency and other local and national consumer protection agencies and organizations to alert them about this scam.

    • Please send us a copy of any materials you have received regarding this or similar offers bearing Kantar’s name by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by fax to + 1 (212) 621-0916

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