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Home Our Divisions

Abacus Business Operations
Abacus Market Analytics
Abacus Research
IMRB MindTech Systems
Media & Panel Group
Quantitative Research
A Specialist for every need
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Our Divisions

IMRB International has been offering specialised research services for around 4 decades to clients in India and overseas. IMRB International operates out of its five full service offices in Mumbai, Delhi, Kolkata, Chennai and Bangalore and is supported by 15 other regional centers for collection of survey information.

IMRB International has eleven specialist units:

Abacus Business Operations: ABO

Abacus Business Operations: ABO is an ISO 9001:2008 certified specialist unit of IMRB International. It has the largest Custom research fieldwork and data collection capabilities in the country. With over 200 full time employees managing and supervising the work of over 4000 interviewers on any given day, we conduct over 4 million interviews annually. Over and above this, we interview another 1.5 million + telephonically.

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ABACUS MARKET ANALYTICS unit offers a wide range of services to all the research units in IMRB. These include data processing, charting, statistical analysis, database management and updation, software development and testing.

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Abacus Research

Abacus Research looks after the domestic and International Field and tab business. They service Clients and Research Agencies which have their own Research set up and only want the data collected and clean data sent to them. Abacus Research has a team of expert Project Management Executives led by a seasoned and highly experienced Operations Director . This team also has the experience of managing the largest number of automotive clinics and have a protocol set up for the same. Abacus Research also runs FlexiBus – a study which gives Clients’ the advantage and of quick turnaround on a few critical questions and the flexibility to study the Target Group in markets of their choice at the cost of an Omnibus

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IMRB International Divisions: BIRD

BIRD, the Business & Industrial Research Division of IMRB International, is the market research and consultancy division servicing B2B and industrial markets. For catering to technology markets including IT hardware, software & services and Telecommunication, there is an exclusive eTechnology Group within BIRD.

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IMRB International Divisions: BSG

The Brand Science Group (BSG) is a new unit at IMRB International that primarily focuses on Brand and Communication Research. Over the last few years IMRB Brand Science has been working towards the development of various tools that would help us get a better understanding of the Brand and its communication in an Indian Context.

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IMRB International Divisions: CSMM

Customer Satisfaction Management & Measurement (CSMM) is an independent, specialist unit of IMRB International. CSMM is an exclusive member of the Walker Information Global Network (WIGN) in the Indian subcontinent.


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IMRB International Divisions: Media & Panel Group

Media and Panel is an independent, specialist unit of IMRB International, incorporated in 1992. MPG handles different kinds of research both syndicated and customized. MPG has 4 different verticals: Consumer Panel (MarketPulse), Retail Unit, Media Unit, Mindtech Software and Systems.

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IMRB International Divisions: PQR

Probe Qualitative Research is one of India's leading qualitative research groups and has executives specially trained in India and overseas in qualitative research methods.

Drawing on learning from ethnography, psychology and anthropology. It has created an array of validated tool-kits.

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IMRB International Divisions: Quantitative Research

IMRB International's Customised Quantitative Research Division offers custom research solutions using quantitative methods to clients in India and abroad through its five offices in Mumbai, Delhi, Kolkata, Bengaluru and Chennai.

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Latest News

  • 25.03.14

    "A handy strategic tool that enables the user to decode the consumption priorities of households"

    Wallet Monitor - The Urban Indian Household's Wallet Audit

    Wallet Monitor provides a complete database on spending habits of urban Indian households.

    Designed to track the household’s spending priorities overtime

    To know more please Click here

  • 29.08.13

    We are Recruiting!

    If you have a passion for Market Research, we have the right opportunity for you as we are recruiting for our Kolkata Based Research Units.

    To apply send in your CV to : This e-mail address is being protected from spambots. You need JavaScript enabled to view it

    To know more please Click here

  • 03.06.13

    Fake “Customer Services Evaluator” Offer - June 2013


    Kantar has learned that its name is being exploited to further a fraudulent “mystery shopper” or “secret shopper” scam. People around the U.S. and Canada are receiving offer letters bearing the Kantar name and logo, and fake contact information, inviting recipients to become a “Customer Services Evaluator” or “Investigative Shopper.” A check or money order is enclosed along with the letter, as payment for the shopping and the recipient’s services. Recipients of the offer are asked to call regarding a training assignment, and are then asked, in their role as a “mystery shopper” to wire money via Western Union or a Money Gram in order to evaluate those services. Of course, the check enclosed with the offer is not legitimate, but by the time that comes to light, the recipients have wired and lost their own money.

    Kantar is in no way associated with these offers, and does not conduct any “mystery shopping” services. Unfortunately, these fraudulent schemes are using the names of reputable companies like ours without our permission. We are taking all necessary steps to work with the appropriate law enforcement and governmental authorities about this scam.

    If you have received an offer similar to the one described above, we recommend the following:

    • DO NOT attempt to cash or deposit the check (if the check has already been deposited, you should alert your bank immediately)

    • DO NOT send any money to Western Union or Money Gram

    • DO NOT contact any numbers listed on the offer and do not disclose any personal or bank account information

    • If you have been scammed, contact your bank, local and/or federal law enforcement authorities on how to proceed to recover any stolen funds, secure your bank account, and protect your personal information and privacy.

    • Contact your local post office, your local Western Union or Money Gram office, your state consumer protection agency and other local and national consumer protection agencies and organizations to alert them about this scam.

    • Please send us a copy of any materials you have received regarding this or similar offers bearing Kantar’s name by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by fax to + 1 (212) 621-0916

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