Established in 1971, IMRB International is a pioneer in market research. A member of the Kantar Group, WPP's information, insight and consulting division. IMRB's footprint extends across 11 countries - India, Pakistan, Bangladesh, Sri Lanka, Dubai, Saudi Arabia, Egypt, Singapore, Malaysia, Korea and London.

With over 1200 full time staff, IMRB provides high quality conceptualisation, strategic thinking, execution and interpretation skills. IMRB International is the only research company in India that offers such a wide range of research based services to its clients. IMRB International's specialised areas includes consumer market research both quantitaive and qualititive, industrial market research, business to business market research, social and rural market research, media research, retail research, and consumer panels.

Abacus Field

Abacus Field handles the field operations for all the business divisions in IMRB.  Abacus Field has a network of 15 regional offices spread across the country that gives IMRB the capability to run pan India research projects smoothly & effectively.  An example of the magnitude of Abacus Field operations can be gauged from the following:

• On any given day about 5000 freelancers work for Abacus Field
• Tele Call Centre has 262 seats, is located in Delhi, Bangalore and Mumbai, and does 1,04, 000 interviews per month.
• Household Panel - 89,800 household visited every month
• 8000 projects handled in one year
• 8.8 lac mandays of interviewing in one year
• 37 lac interviews done in one year

Abacus Field is consistently striving to exceed client expectations, through high quality work, integrity, innovativeness and building a culture which promotes professional and personal growth opportunities.

Abacus Field is headed by Nikhil Rawal, Sr Vice President