Our Milestones

• India’s first TV rating system
• India’s first Radio Audience Measurement system
• India’s first IT and Internet studies endorsed by industry associations
• India’s first and largest Household Panel
• Instrumental in setting up of Market Research Society of India (MRSI) in 1988
• Creation of Social Economic Classification (SEC) system, by Ashutosh Sinha from the Marketing Sciences Group, & used by all MR companies in India
• Path breaking book on employee loyalty “The Tao of Loyalty” by Ajit Rao of CSMM (Customer Satisfaction Measurement & Management)
• Agency of the year award, instituted in 2006 at MRSI, for two consecutive  years , 2006 & 2007
• Presenting cutting edge research for several years at international forums including ESOMAR and won awards

 Our Strengths

• Senior most researchers in the industry
• Specialists with industry/sector knowledge
• International toolkit in specialized businesses
• Strategic Marketing Consultancy
• Largest field network for custom research
• Array of Syndicated databases
• Industry tracking & environmental scan
• Multi-country research capability