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IMRB's eTechnology Group Over a decade of research experience in telecom, office automation, information technology and convergence technologies has given the eTechnology Group@IMRB, knowledge and experience in a wide spectrum of hardware, software and the exploding field of web based Internet services, some of which are highlighted below: e-Commerce in India Web Audience Measurement and Research Consumer Laboratory Hardware The In addition to detailed product and brand wise analyses in ITOPs reports, generic level reporting is available in annual track reports the latest of which titled IT-3YT tracks the annual market for all IT hardware from 1996-97 thru' 1998-99. The eTechnology group has also been involved in studies on emerging telecommunication products and services such as V-SATs, Satellite Technology, cellular, pager, Two way radio & basic telephony. A recognition of our experience and competence in the telecommunication sector is our appointment by the Department of Telecommunications to conduct the Quality of Telephone Service (QOTS) appraisal of 75 telecom circles of India every six months a year. Thirteen such rounds of appraisal have been conducted by us so far. Software IMRB's eTechnology group has undertaken some pioneering work in the software area, significant of which is an assessment of the potential for Indian language software for both commercial and developmental applications. Other studies include assessment of the size and share of office suites and branded software. We recently evaluated the potential for middleware application in the Banking sector with special focus on integration of back-end software with end terminals like WAP, phone banking, internet, ATM etc. Channel Management The pace of growth in IT penetration, coupled with the existence of multi-sources
for procurement of hardware have ensured that the channel plays a critical
role in the success of a brand, and realizing this vendors make significant
investments in building the competence and commitment of the channel to
adequately support their brand. Better channel management is an essential
ingredient to survival in this market, and IMRB's My-CHM (My Channel Health
Monitor) focuses on this very aspect of the business. Comprising of two
distinct products viz.
My-CHM's quarterly track reports bring out the strengths and weaknesses of different channel members allowing them to be graded on a scale of highly loyal to highly disloyal. Coverage of topical issues: Y2K, Bandwidth need, Call Centres etc. Other firsts with the eTechnology Group have been studies on Y2K compliance among small to medium business enterprises and Corporates (for Ministry of IT), a studies on bandwidth requirement as well as market potential assessment for call centres. An indicative list of clients serviced by the eTechnology group in the above areas :
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series of syndicated
reports on the hardware market have been an integral weapon in the marketer's
armoury since 1996-97. Originally an annual exercise, since 98-99 the
exercise is being conducted on a bi-annual basis and covers PCs, Printers
and UPS systems as well as in the emerging digital era, photocopiers,
fax machines and multi purpose devices. Subscribed to by MAIT, the apex
body of IT hardware companies, as well as by all the leading hardware
vendors, Itops has been recognised as a powerful resource planning tool
for addressing existing as well as emerging markets.
