Divisions

Our Divisions

IMRB International has been offering specialised research services for around 4 decades to clients in India and overseas. IMRB International operates out of its five full service offices in Mumbai, Delhi, Kolkata, Chennai and Bangalore and is supported by 15 other regional centers for collection of survey information.

IMRB International has eleven specialist units:

IMRB MindTech Systems: Software development house

MindTech Systems has been in software development to enhance Market Research services. MindTech Systems services are a value addition to existing MR services. Our solutions help clients to convert market research information into actions.

IMRB International Divisions: SRI

Social and Rural Research Institute (SRI) has been set up by IMRB International in 1990 with the objective servicing the clients in the development sector with focused efforts.

SRI, over the years, has developed strong expertise and capabilities for designing and conducting surveys.

IMRB International Divisions: BIRD

BIRD, the Business & Industrial Research Division of IMRB International, is the market research and consultancy division servicing B2B and industrial markets. For catering to technology markets including IT hardware, software & services and Telecommunication, there is an exclusive eTechnology Group within BIRD.

IMRB International Divisions: CSMM

Customer Satisfaction Management & Measurement (CSMM) is an independent, specialist unit of IMRB International. CSMM is an exclusive member of the Walker Information Global Network (WIGN) in the Indian subcontinent.

IMRB International Divisions: Media & Panel Group

Media and Panel is an independent, specialist unit of IMRB International, incorporated in 1992. MPG handles different kinds of research both syndicated and customized. MPG has 4 different verticals: Consumer Panel (MarketPulse), Retail Unit, Media Unit, Mindtech Software and Systems.

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