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IMRB KidScanKidScan is a syndicated study launched by IMRB International as an attempt to understand the Indian kids’ world and their interaction with their environment. The study combines innovative approaches utilizing both, qualitative as well as quantitative research. The qualitative phase included doing 26 Kids’ forums, 28 Family Time sessions, 18 Go to play sessions and 8 Expert Interviews. The quantitative research findings have been derived from a huge sample size of 5000 kids (and equal number of parents) belonging to SEC A, B & C households, spread across 18 cities in the country including all metros and major large as well as small towns. The study demonstrates how kids consume brands - with a special focus to food, beverages and related categories; and how media is consumed - with a special focus on television and emerging media. It also unearths the level of peer influence and its implications on the kids’ purchase & consumption, their ambitions, key drivers and barriers to choice, lifestyle, the amount of pester power they yield, parental pressure and much more. An added highlight of the study is real time record of kids’ day to day activities & expenses. The study also analyzes the communication conundrum, suggesting best possible ways to break the clutter and get the brand message across. The findings unearthed from the study are quite fascinating - while some were expected, many come as a surprise. Some interesting findings like – Good academic performance still considered the ‘coolest’ thing, wearing short clothes is not acceptable, social acceptance like fitting into a group is desirable, high level of peer influence in product / brand choice, high level of influence in purchase decision of household products, total apathy towards politics and politician, high level of concern for the environment etc. have emerged from the study. This study is available to subscribers in user friendly software so that the subscribers can use this to its fullest potential. With its ability to clearly demonstrate how kids act as brand consultants /active agents of change for not only categories that are targeted at them, but also for big ticket brands operating in categories like consumer electronics, automobiles, etc. IMRB KidScan is a marketers’ dream come true. |
Syndicated Offers IMRB KidScan
Latest News
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17.08.12
Fake “Customer Services Evaluator” Offer - August 2012
SCAM ALERT
Kantar has learned that its name is being exploited to further a fraudulent “mystery shopper” or “secret shopper” scam. People around the U.S. and Canada are receiving offer letters bearing the Kantar name and logo, and fake contact information, inviting recipients to become a “Customer Services Evaluator” or “Investigative Shopper.” A check or money order is enclosed along with the letter, as payment for the shopping and the recipient’s services. Recipients of the offer are asked to call regarding a training assignment, and are then asked, in their role as a “mystery shopper” to wire money via Western Union or a Money Gram in order to evaluate those services. Of course, the check enclosed with the offer is not legitimate, but by the time that comes to light, the recipients have wired and lost their own money.
Kantar is in no way associated with these offers, and does not conduct any “mystery shopping” services. Unfortunately, these fraudulent schemes are using the names of reputable companies like ours without our permission. We are taking all necessary steps to work with the appropriate law enforcement and governmental authorities about this scam.
If you have received an offer similar to the one described above, we recommend the following:
• DO NOT attempt to cash or deposit the check (if the check has already been deposited, you should alert your bank immediately)
• DO NOT send any money to Western Union or Money Gram
• DO NOT contact any numbers listed on the offer and do not disclose any personal or bank account information
• If you have been scammed, contact your bank, local and/or federal law enforcement authorities on how to proceed to recover any stolen funds, secure your bank account, and protect your personal information and privacy.
• Contact your local post office, your local Western Union or Money Gram office, your state consumer protection agency and other local and national consumer protection agencies and organizations to alert them about this scam.
• Please send us a copy of any materials you have received regarding this or similar offers bearing Kantar’s name by email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by fax to + 1 (212) 621-0916
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03.05.11
The research industry will soon be changing over to a new method for classifying households in India. Two industry bodies, the Market Research Society of India (MRSI) and the Media Research Users Council (MRUC) have been involved in this effort. Many researchers and other professionals have worked on the problem.
The final phase of analysis leading to the new system was conducted by Ashutosh Sinha, Vikrant Dogra and Prashant Raikuni of IMRB International.
To know more about the new SEC system and why it was selected, you could download by clicking on the link below. If you have any further questions about the new SEC system, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Download New Socio-Economic Classification System.
Links to Market Research Society of India:
http://mrsi.in/
http://mrsi.in/newsec.html -
11.04.11
On 2nd April 2011, all the cricket websites attracted a little more than 4 Mn fans.
India is the new champion of the Cricket World Cup. The road to this achievement has been far from easy. After making it to the stage of Final-8; India had to win three crucial matches before they could lift the coveted award. In all these matches, they had to win against the past champion teams that had won the cup in last few years. The most important of them being the finals, which was played against Sri Lanka. While the team was gutting it out in the middle; millions of fans were releasing anxieties and passion on various media avenues. A presupposition that Television ratings would have soared can hardly be argued; but how did the Internet perform amidst this chaotic excitement? Read On!
On 2nd April 2011, all the cricket websites attracted a little more than 4 Mn Indian fans. On an average, an Indian fan spent 38 Mins on these websites. The busiest timeslots during the day was between 12pm – 6pm, wherein 3.0 Mn visitors navigated through Internet for accessing cricket-related content. In the other half of the match in the evening (6pm – 12 am) there were a little more than 2 Mn fans that used Internet to get updates for the match.
The Indian fans on the day of the finals match, between India and Sri Lanka (i.e. on April 2nd, 2011), visited different websites. About 1.73 Mn of them visited Espnstar.com/cwclive; followed by 1.7 Mn visiting the Espncricinfo.com. Cricket.yahoo.com attracted 1.6 Mn and nearly 0.3 Mn visited Cricbuzz.com. Overall,
The time they spent on the above websites was quite varied. 
While an average Indian fan was glued to Espnstar.com/cwclive for 41 Mins, they were on Cricbuzz.com for nearly half an hour. An average fan spent 25 mins on Cricket.yahoo.com and 21 Mins on Espncricinfo.com.Internet in India is gradually evolving to provide different types of content and assuming an important media option. As indicated by Tarun Abhichandani, Group Business Director, eTech Group, IMRB International, "Almost 30% of the 14 million internet users accessed cricketing websites during the World Cup finals. With the next season of IPL scheduled to start in the next few days, it will be interesting to see how the numbers stack up".
About Web Audience Measurement (WAM)
WAM is an offering from IMRB International which provides online publishers, planners and advertisers a common platform to identify trends in Internet usage in India as well as plan for better media planning. The panel based approach adopted by this system has been made possible due to a unique metering technology custom built for Indian market. The meter is capable of capturing internet usage data from multiple machines and still attribute to the same panellist. Further, the meter allows the flexibility of capturing only the panel member’s data in case the machine is used by multiple users. The meter can capture data from multiple browsers (all versions of IE, all versions of Chrome, Firefox, Yahoo! Messenger, Google Talk and MSN Messenger). The data reporting is being done through the well established Media Xpress tool customized for the Internet market. The reporting tool called Web Xpress allows pre and post media planning, duplication analysis and profiling apart from the usual trending tools. The tool is also capable of reporting at day level and at day-part level.
About IMRB International
Established in 1971, IMRB International is a pioneer in market research. IMRB is a member of the Kantar Group, part of the WPP company. Kantar is one of the world’s largest consumer insight networks. IMRB's footprint extends across 26 offices in 14 countries – Algeria, Australia, Bangladesh, Egypt, Hong Kong, India, Japan, Malaysia, Netherland, Saudi Arabia, Sri Lanka, South Korea, UAE and United Kingdom. With over 1200 full time staff, IMRB provides high quality conceptualisation, strategic thinking, execution and interpretation skills. IMRB International is the only research company in India that offers such a wide range of research based services to its clients. IMRB International's specialized areas includes consumer market research both quantitative and qualitative, industrial market research, business to business market research, social and rural market research, media research, retail research, and consumer panels.
For more details contact:
Tarun Abhichandani
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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