IMRB

NFS is one of the most comprehensive studies in terms of categories, and information coverage, providing marketers with baseline information on food purchase behaviour.

The sixth edition of the National Food Survey focuses on Convenience Foods as a segment and the handbook is a mélange of 58 varied product categories ranging from well known ones like breakfast cereals and instant noodles to relatively nascent categories like Ready-to-eat and instant pasta.

NFS SIX equips a food marketer with information on marketing variables like category penetration, frequency of purchase, trial and usage of brands and barriers to adoption of certain food categories. The study has also captured exhaustive information on media, demographic, and kitchen related variables.

This handbook provides a marketer a panoptic view of the entire purchase basket, thus enabling him to understand where his category of interest lies in overall purchase pattern of the consumer. The Food Continuum from NFS-VI traces the progression path of consumers along the six distinct bands created by differing levels of incidence of purchase of various food items.

For more details on NFS -