Software development house

IMRB MindTech Systems: Software development house

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Mind Tech
MindTech Systems has been in software development to enhance Market Research services. MindTech Systems services are a value addition to existing MR services. Our solutions help clients to convert market research information into actions.

These solutions help to

Increase productivity
Reduce operating costs
Gives more insights
Increase client satisfaction

We are an enthusiastic team drawn from engineering, statistics & market research background. We do have good experience and adaptability with various development tools and databases. To name a few: C, C++, Delphi, VB, .Net technologies, SQL Server, MS Access, BI services.

We follow firm security and confidentiality procedures in all our operations, ensuring a high-level of ethics and values. We have a strong emphasis on quality and strict adherence to standards and processes.

Our expertise in

Web based / desktop application systems for
- Continuous studies
- Ad-hoc studies
Media planning systems
Insight modules
- Product forecasting
- Purchase behaviour
- Shopping habits
Data Fusion (like single source data)

Products / Services

Survey Programming

CAPI
CAWI

Insight delivery systems

PulsePlus
Retail Trade Survey
Merit
Super Value Store

Media planning and evaluation tools

Media XPress (TV)
Radar XPress (Radio)
Web XPress (Internet)
Press Evaluation Model (Press)
Magic Box (Fusion of TV + Press + Purchase databases)

Data Fusion services

Fusion XPress (TV Audience measurement data + TGI data)
Pulse XPress (Household FMCG Purchase data + TV Audience measurement data)

Versatile analysis package

Quest with Database preparation services
On Line Analytical Processing (Web based)

Customised software development

Video Analytics
Client Zone
Retail Data Capture
Customer View Point
Price Simulator

Media

Media XPress

User analysis system for continuous Television Audience Measurement data. Designed to aid the users in understanding the TV viewing behaviour.

Integrates 2 streams of data viz.:

TV Viewership data from the People Meter - TV Audience Measurement service
TV Programme and Advertising schedules - TV monitoring service
Built in media planning and evaluation modules
Other modules like programme performance, loyalty, brand spot listing, break performance etc.
Becoming a regional standard

PEM

Press Evaluation Model is designed to assist the advertisers, advertising agencies and publishers in their decision making on press schedules
To analyse and utilise the National Readership Survey database
A very user friendly way for quick analyse
Multiple Plans at a time
Modules like incremental reach, duplication across media, crosstab etc.

RadioXPress

Designed to aid the users in understanding Radio listening behaviour

Time spent by place of listening
Target audience efficiency / Exclusive Audience / Turnover
Station Loyalty
Reach and Frequency

WebXPress

Designed to aid the users in understanding Internet usage behaviour

Analyze trends of internet usage
Grouping channels as per property and group property e.g. – Google, Yahoo etc
Categorization of websites like banking, sports etc
Filtration of channels based on Categories, Groups
Additional reporting at browser, page, session level
Reach and Frequency Module based on Pages and Impressions

Retail

It provides quick and actionable measurement to evaluate availability, distribution and visibility of brands and merchandise in outlets on a regular basis. It takes care of dynamic changes like Sales Area definitions, Center definition, Brand displays, Matching / compliance criteria etc.

It is a Seamless System

Automated Sampling of the outlets from the database
Data Capture / Validation
Reporting & Insight generation

Insights

Pulse Plus

Designed to aid users in tracking & understanding the Consumer Purchase Behaviour for FMCG products

The package integrates three streams of data to give better insight into purchase behaviour i.e.
- Purchase data from the Household Panel
- Price data from the Household Panel
- New launches and Promotions data from the Retail Monitoring System

Database is updated every month with 1.5 million records from 75,000 households
Database handles up to 99 product categories for 100 markets
Analyse data up to 48 flexible period
Market, Product, Period, Demographics, Measures, Consumer Promotions, Purchase behaviour are considered as variables
Becoming a regional standard

Quest

A very flexible and easy to use package that allows users to Slice ‘n’ Dice the data without any of the syntax complexities

Simple clicks allow users to view the data from different angles
Other special analyses:
- Endorsements
- Normalised scores
- Significance Testing
Used for a large number of projects in India, Middle East and North Africa
Inclusive of Database preparation services

Data Fusion

Data Fusion is a powerful technique that matches two or more databases at a respondent level to create a single source database. It is a cost effective method as it doesn’t require additional primary research and enhances existing dataset. This single source of actionable data gives the ability to link custom data with required statistical techniques and fetch information out of it.

Survey

Computer Aided Survey System is a comprehensive service focusing on converting the questionnaire into software with the pre-defined plan or dynamic flow based on responses with complex rotations and in multiple languages thereby making data collection effective and actionable.CAPI is used more often with the increasing client requirements, complex sequences and audio/video support measuring the AD awareness and several others especially for quick turnaround surveys.Our professionals understand your schedule and help you during stringent deadlines within budget.

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