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Energy and environment is central to sustainable development. A global rise in population and growth in economic activities has led to higher energy demand, increase in pollution and severe environmental degradation. The energy crisis and environmental deterioration has been more pronounced in India compared to other developing countries. The world has realized the severe consequences of energy deficit and environmental imbalance. Efforts are now being made in India as well as across globe, to develop cleaner and alternate energy solutions, reduce pollution, mitigate environmental risk and attain balanced and sustainable growth. In India, both public as well as private sectors are now adopting innovative techniques to lower energy consumption. Government of India is mobilizing resources and taking up several initiatives on ‘energy and environment’. Investments are flowing in for developing green technologies and products and setting up clean energy projects. The energy and environment as a sector is poised for high growth.

IMRB Offerings in ‘Energy and Environment’

The business and industrial research division (BIRD) of IMRB International has identified ‘Energy and Environment’ as one of its key verticals for research and research based consultancy. BIRD has created a team of professional researchers to undertake variety of customized research and advisory projects and provide solutions to clients in Energy and Environment sector. IMRB has a team of researchers with engineering, science, economics and management background providing all round experience and expertise. Projects in Energy and Environment at BIRD include, however, are not limited to the following sub-verticals:

Energy

• Renewable Energy
  1. Biomass & Biofuels
  2. Solar
  3. Wind
  4. Hydro
  5. Tidal
• Energy Equipments
  1. Electrical Equipments – generation, transmission, distribution
  2. Air-conditioning and Refrigeration Equipments
  3. Oil & Gas Exploration, Storage, and Distribution
  4. Various Energy Efficient Equipments – such as LED Lights

Environment

• Water
  1. Raw Water Treatment
  2. Waste Water Treatment
  3. Supply Infrastructure
• Solid Waste
  1. Municipal Solid Waste
  2. Industrial Waste
  3. Bio-medical Waste
  4. E-waste
• Pollution Related Equipments
  1. Air Pollution Equipments
  2. Other equipments such as noise level measuring equipments
• Climate Change
• Carbon Trading
• Green Buildings
• Forestry

Our Studies

Type of Studies Conducted By BIRD in ‘Energy & Environment’ Sector:

Type of Studies / Projects

• Concept evaluation studies
• Demand estimation studies
• Go/ No Go Decision
• Market Entry Strategy related studies
• Distribution strategy studies
• Market / Competitor analysis
• Customer satisfaction studies
• Usage Penetration studies
• Market future outlook studies
• Usage and attitude studies
• Technology assessment studies
• Pricing strategy studies
• Promotion evaluation studies
• Market share estimation studies
• Marketing strategy verification/modification studies (related to Product, Promotion, Pricing, and Distribution)
• Project Monitoring/ Evaluation

Our Clients

Indicative List of Clients of BIRD@ IMRB in ‘Energy and Environment’ Sector:

Contacts

Abhijit Krishna

Group Business Director

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