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The Venue: The Taj Mahal Hotel, Mumbai.
Date: 15th December 2000

About the Seminar:

The eTechnology Group@IMRB is conducting a one day Seminar "Consumers@India: A Walk Thru Virtual Reality", which would be a converging point of the insights of the dotcom world, the experience of brick and mortar companies and the expertise of the Internet research industry. It aims at delving into consumer insights, by providing a 360-degree viewpoint of E-business, covering connection, content, commerce, profiling and branding.

The research findings are primarily based on our national syndicated study Internet.in.India 2000 (nicknamed Icube2000), which is a path breaking exercise at understanding Internet market in India, comprehensively addressing usage in terms of "who all", "from where" and "when", "how much", and, exactly "what"; and has been hugely successful among both brick and mortar as well as dotcom companies.

The Schedule of the seminar is as follows:

Session I	Know Thy Customers : Profiling the Internet User To help the eMarketer to strategically position itself, this seminar would provide for profiling the net user, and how to mine this information.	10:00 - 11:30
Session II	Internet Usage Enabler : Leading to high velocity growth This session would talk about the challenges that the ISPs face in the new millennium, and focuses on convergence, alternate access means and devices.	11:45 - 13:15
Session III	Internet Drivers: Netting the Indian consumers This session would talk about the hot content that would rule the world, and how to oxygenate the E-business with cash flows.	14:00 - 15:30
Session IV	eBrand : Way to Go? This session would talk about how branding would undergo metamorphosis on the net and how to tap the power of eBrands.	15:45 - 17:15

The Speakers

The speakers would comprise the leading lights of the Dotcom world, who are steering their companies through the ongoing rough tide; as well as the shining stars of the brick and mortar companies who are leading the charge of transforming their companies into Dot Corps.

Speakers who have confirmed include Mr. Nitin Gupta, President & COO of Rediff.com, one of the most successful dotcoms, who will share their experiences in profiling and targeting consumers. Mr. Hemant Bakshi, Marketing Manager (New Ventures), HLL will share the experiences of HLL, the leading FMCG company in India, on Internet drivers and how businesses can monetise eyeballs. Mr. Vaitheeswaran, VP(Marketing), Fabmart will speak about the experiences of a dedicated E-commerce portal in netting the Indian consumer. Mr. Siddhartha Ray, MD, Data Access (NOW India) will talk about Internet drivers especially convergence. Mr. Ashok Jain, CEO & MD of Ideasnyou.com, will speak on the role of branding in the E-environment. We are also awaiting the confirmation of a speaker from a leading ISP and from a high profile brick and mortar company.

What is unique about this seminar ?

Convergence of Dot Com, Brick and Mortar and Market research industry.
Each session carefully planned closely with speakers to ensure high value add clearly ensuring that it is not a platform to market products or services as in a sponsored seminar.
Two hours dedicated for formal interaction (with 30 minutes each per session) with the speakers.
360 degree view of the market seen from the marketer, user and expert perspective.
Builds on solid MR findings from a well researched 3 year tracking study on the Internet market.
Carry back kit, in addition to learnings from the experiences of the speakers, will include key findings from Internet research, articles on various facets of web and web marketing.

Delegate Fees:

1 delegate	:	Rs. 7,800 per delegate
2 delegates	:	Rs. 6,700 per delegate
3 & more delegates	:	Rs. 5,600 per delegate

Registration details:

Please Contact:

Delhi: Vishal Mittal, 209-A, Masjid moth - II, South Extension part II, New Delhi - 110049
Ph: (91)-11-6254523 to 27 Fax: (11)-6259892

Mumbai: Sunil Sharma, 'A' wing Mhatre Pen Building,Senapati Bapat Marg,Mumbai-400028
Ph: (91)-22-4323500, Fax: (22)-4323900

Calcutta: Jasojit Mukherjee, 45,Jhowtala Road,5th floor,Calcutta-700019
Ph: (91)-33-2474720, 2475888 Fax: (33)-2473486

Chennai: Rathina Kumar, 92, Vishnu Buildings, Pantheon Road, Egmore - 600008
Ph: (91)-44-8272791 Fax: (44)-8250028

Bangalore: H L Cadambi, D-7/8/9 Devatha Plaza, 131 Residency Road,Bangalore-560025
Ph: (91)-080-2213186 Fax: (80)-2210759

Alternatively, you could reach us through email :eTechnology.Group@imrbint.com