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Content details of Internet.in.India '99 report


Table of Contents
    Page No.
Table 1.1: Distribution Of Urban Population In Towns - 1991 9
Table 1.2: Distribution of Class I towns by population strata - 1991 10
Table 1.3: Population in top 23 Class I towns - 1991 10
Table 1.4: Towns covered in this study to represent top 23 cities 11
Table 1.5: Households in urban India by Socio-Economic Class - 1997 11
Table 1.6: Households in >1 million population towns by Socio-Economic Class - 1997 12
Table 1.7: Target Household Universe in Top 16 Cities-Estimated 1999 13
Table 1.8: Target Establishments Universe in Top 16 Cities-Estimated 1999 15
Table 1.9: Target Establishments in top 16 cities - By Business Category 17
Table 2.1: Telephone owning households in Urban India and by Socio-Economic Class - In 1997 21
Table 2.2: Distribution of telephone owning households in top 16 cities - By Town Class & by Socio-Economic Class - In 1997 22
Table 2.3: Penetration of Telephone owning Households in top 16 cities - By Town Class & by Socio-Economic Class 22
Table 2.4: Distribution of Television owning Households in top 16 cities - By Town Class & by socio-economic Class 23
Table 2.5: Penetration of Television owning Households in top 16 cities - By Town Class & by Socio-Economic Class 24
Table 2.6: Distribution of Cable connections in Households in top 16 cities - By Town Class & by Socio-Economic Class 25
Table 2.7: Penetration of Cable connections in Households in top 16 cities - By Town Class & by Socio-Economic Class 25
Table 2.8: Distribution of PCs in Households in top 16 cities - By Town Class & by Socio-Economic Class 26
Table 2.9: Penetration of PCs in Households in top 16 cities - By Town Class & by Socio-Economic Class 27
Table 2.10: Distribution of Internet connections in Households in top 16 cities - By Town Class & by Socio-Economic Class 28
Table 2.11: Penetration of Internet in Households in top 16 cities - By Town Class & by Socio-Economic Class 29
Table 2.12: Penetration of Internet in PC owning households in top 16 cities - By Town Class & by Socio-Economic Class 29
Table 2.13: Distribution of Internet using households among households without Internet in top 16 cities - By Town Class & by Socio-economic Class 30
Table 2.14: Penetration of Internet using households among households without Internet in top 16 cities - By Town Class & by Socio-Economic Class 31
Table 2.15: Source of Internet access among not owning Internet at home 31
Table 2.16: Summary of penetration of potential access surrogates for Internet among households in top 16 cities - By Town Class & by Socio-economic Class 32
Table 3.1: Consumer durables ownership hierarchy amongst households in 16 cities - Overall and by socio-economic class 36
Table 3.2: Reasons for acquiring a PC 37
Table 3.3: Reasons for acquiring a PC 37
Table 3.4: Sales trends in Desktop PC to households - 1996-99 38
Table 3.5: Stated Intention to buy PC & time frame for purchase 39
Table 3.6: Maximum price willing to pay for PC 40
Table 3.7 Attributes associated with Internet-By owners & Non-owners 40
Table 3.8 Perceptions of the Internet among users & Non-users of Internet 41
Table 3.9: Intention to acquire Internet connection in near future 42
Table 3.10: Intention to acquire Internet - By PC owners & Non-owners 42
Table 3.11: Intention to acquire Internet - By town class 42
Table 3.12: Time frame for acquisition of Internet 43
Table 3.13: Motivations for acquiring Internet - Among existing Internet owners & Intending acquirers 44
Table 3.14: Potential acquirers' stated reasons 44
Table 3.15: Actual usage of Internet 45
Table 3.16: Likely usage of Internet by the potential acquirer 46
Table 3.17: Type of information sought 46
Table 3.18: Reasons for not acquiring an Internet connection 48
Table 3.19: Reasons for non-acquisition of Internet across cities 48
Table 3.20: Prime disadvantages perceived of Internet 49
Table 3.21: Disadvantage perceived by the Internet non-owners 50
Table 4.1: Pros and Cons of Internet through Cable 55
Table 4.2: Penetration of Cable across 16 cities 56
Table 4.3: Reasons for unwillingness to acquire cable connection 57
Table 4.3: Summary of penetration of Internet facilitating products-By town class & socio-economic class 57
Table 4.4: Penetration of Cable in major cities in India - All India statistics 58
Table 4.5: Cable penetration in urban areas in major Indian states 58
Table 4.6: Awareness of Internet through cable 59
Table 4.7: Awareness about Internet through cable 59
Table 4.8: Awareness among Internet Non-Owners 59
Table 4.9: Willingness to acquire Cable based Internet - PC owners & Non-owners 60
Table 4.10: Willingness to acquire Cable based Internet-Overall 60
Table 4.11: Consumer preference by connection type - Telephone or Cable 61
Table 4.12: Reason for those unwilling to buy Internet through cable 61
Table 4.13: Connection type preferred 62
Table 4.14: When willing to acquire Internet through cable? 63
Table 4.15: Preference for ISP among those intending to subscribe Internet 64
Table 4.16: Preference for Cable Modem - By price 65
Table 4.17: Preference for Set top box - By price 66
Table 4.18: Hourly subscription charges willing to pay 67
Table 4.19: Monthly rental charges willing to pay 68
Table 5.1: Number of Internet accounts @ home 72
Table 5.2: ISP subscribed to 72
Table 5.3: ISP subscribed to - By socio-economic classification 73
Table 5.4: Modem usage - by speed 73
Table 5.5: Browser software usage among respondents 74
Table 5.6: Distribution of Internet owners/users by age group - By Town Class 75
Table 5.7: Profile of Internet owning homes- By age x Home type and user numbers 76
Table 5.8: Internet users in households - By Gender 76
Table 5.9: Day of week when Internet used most in homes - By Town Class 77
Table 5.10: Time of day when Internet most used in homes 78
Table 5.11: Number of hours of Internet usage per week - By town class 79
Table 5.12: Internet usage 79
Table 5.13: Information sought on Internet 80
Table 5.14: Search engine usage 80
Table 5.15: Websites visited 81
Table 5.16: Problems faced by Internet users - By town class 82
Table 5.17: Owners of personal web site 83
Table 5.18: Source used for selection of Host Server 83
Table 5.19: Designing of web site 84
Table 5.20: Cost of installation incurred on a per annum basis 84
Table 5.21: Cost of subscription incurred on a per annum basis 85
Table 5.22: Cost of telephone charges incurred on a per annum basis 86
Table 6.1: Awareness of "E-commerce" among households 88
Table 6.2: Perception of "E-commerce" among households 89
Table 6.3: Awareness of buying & selling through Internet among households 89
Table 6.4: Willingness to buy through Internet among households 90
Table 6.5: Reasons for not wanting to buy through Internet 91
Table 6.6: Positive issues associated with buying over the Net. 92
Table 6.7: Products/services consumers could think of buying through Internet 92
Table 6.8: Products/ services already purchased through the Net. 93
Table 6.9: Purchase motivators for buying over Internet 94
Table 6.10 Current payment mechanisms 94
Table 6.11 Frequency of purchase 95
Table 6.12: Proportion of consumers buying through Mail-order & Tele-shopping 95
Table 6.13: Products/services bought through Mail order & Tele-shopping 96
Table 6.14: Speculative-market size for Business-to-consumer E-commerce in year 2001 98
Table 7.1: IT usage in organisation - Perception of decision makers 100
Table 7.2: Perceived benefits of IT usage in organisation 100
Table 7.3: Penetration of Internet and related technologies 101
Table 7.4: How is Internet used in corporates? 102
Table 7.5: Penetration of electronic medium for various organisational processes 102
Table 7.6: Perceived role of E-commerce in organisation strategy 103
Table 7.7: Link between IT usage and likelihood of E-commerce usage 104
Table 7.8: Expectation of proportion contribution from E-commerce to total annual turnover in the next 2-5 years 105
Table 7.9: Average expectation of E-commerce revenues as % of company turnover in next 2/5 years by vertical segments 106
Table 8.1 Overall penetration of all IT/OA products 108
Table 8.2: Penetration of IT/networking product - By Town Class 108
Table 8.3: Penetration of IT/ networking products - By legal status 109
Table 8.4: Penetration of IT/ networking products -B y type 109
Table 8.5: Penetration of OA/communication products - By Town Class 109
Table 8.6 Penetration of OA/communication products - By Legal status 110
Table 8.7: Penetration of OA/communication products - By Type 110
Table 8.8: Distribution of establishments with Internet - By segments 111
Table 8.9: Penetration of Internet in establishments - By segments 112
Table 8.10: Penetration of Internet among PC owning establishment 113
Table 8.11: Number of Internet connection owned/establishment - By Town Class 113
Table 8.12: Number of Internet connection owned/establishment - By employee size 114
Table 8.13: Number of Internet connection owned/establishment - By business categories & legal status 114
Table 8.14: Number of Internet connection owned/establishment - By type 114
Table 8.15: Whether have at least intranet or extranet?- Overall 115
Table 8.16: Whether have at least Intranet/extranet? - By business categories 115
Table 8.17: Network facility used 115
Table 8.18: Mmode used for Internet access - By Business category 116
Table 8.19: Current ISP subscribed to - By Legal Status & Type 117
Table 8.20: Preferred ISP - By Town Class 118
Table 8.21: VSNL subscribers' willingness to switch to other ISPs 118
Table 8.22 Type of modem currently used 119
Table 8.23: Browser used - By Legal Status 119
Table 8.24: Security systems - By business categories 120
Table 8.25: Number of users per establishment - By Town Class 121
Table 8.26: Average number of users per establishment - By Business category 121
Table 8.27: Departments in establishment with access to Internet - by business categories 123
Table 8.28: Department using Internet the most 124
Table 8.29: Level of employees with access to Internet- By business categories 125
Table 8.30: Internet usage by day of week - By business categories 127
Table 8.31: Number of hours Internet used per week 129
Table 8.32: Purpose Internet used for by establishment - By Business category 131
Table 8.33: Problems faced in using Internet - By Town Class 132
Table 8.34: Preference for cable Internet connection - by town class 133
Table 8.35: Preference for cable Internet connection - By business categories 134
Table 8.36: Installation cost of Internet connection -By business categories 135
Table 8.37: Subscription cost of Internet connection - by business categories 135
Table 8.38: Telephone cost of Internet connection - By business categories 136
Table 9.1: Month od commencement of operations 139
Table 9.2: Earlier line of business of Kiosk owner 139
Table 9.3: Supplementary services offered by Kiosk 140
Table 9.4: Future services planned by Kiosk 140
Table 9.5: No of PC terminals at Kiosk 141
Table 9.6: Type of PCs owned by Kiosk 141
Table 9.7: Modem speed installed at Kiosk 142
Table 9.8: Browser used in Kios 142
Table 9.9: ISP subscribed to by Kiosk 142
Table 9.10: Problems faced by kiosks 143
Table.9.11: Claimed monthly revenues for a Kiosk 144
Table 9.12: Growth prospects seen for Kiosk business by owners 145
Table 9.13: Rate structure for Internet success 145
Table 9.14: Kiosk Membership trends 145
Table 9.15: Kiosk User profile 146
Table 9.16: Web site hit analysis of a few kiosks 148
Table 9.17: Portals used 149
Table 9.18: Most used e-mail sites 149
Table 9.19: Usage profile 150
Table 9.20: Type of sites visited 150
Table 9.21: E-mailing sites viisted 151
Table 9.22: Popular chat sites 151
Table 9.23: Search engines used 152
Table 10.1 Sources of information, entertainment and information 155


Table of Figures
    Page No.
Figure 1.1: Target households in top 16 cities - By Socio-Economic Class 14
Figure 1.2: Target households in top 16 cities - By Household Type 14
Figure 1.3: Target Establishments in top 16 cities - By size 16
Figure 1.4: Target Establishments in top 16 cities - By Legal status 16
Figure 1.5: Target Establishments in top 16 cities - By type of establishment 17
Figure 3.1: Internet connection base in households 43
Figure 3.2: Summary of nature of demand drivers for Internet 51
Figure 4.1: Internet connection base in households 63
Figure 4.2: Price elasticity of demand for Cable Modem 65
Figure 4.3: Price elasticity of demand for Set top box 66
Figure 4.4: Price elasticity of demand to Internet usage charges 67
Figure 4.5: Price elasticity of demand to Internet monthly rental 68
Figure 4.6: Summary of demand for Internet due to Cable delivery 70
Figure 5.1: Distribution of Internet owners/users by age group 75
Figure 5.2: Day of week when Internet used most in homes 77
Figure 5.3: Number of hours/week of Internet usage in homes 78
Figure 5.4: Web sites visited often - National or International? 81
Figure 5.5: Problems faced by Internet users 82
Figure 7.1: Role of E-commerce in organisation strategy by vertical segments 104
Figure 8.1: Security systems - Overall 120
Figure 8.2: Departments in establishments with access to Internet 122
Figure 8.3: Level of employees with access to Internet 125
Figure 8.4 Internet usage by day of week 126
Figure 8.5: Time Internet most used during a day 128
Figure 8.6: Purpose Internet is used for by establishment 130
Figure 8.7: Problems faced in using Internet - Overall 131
Figure 8.8: Preference for cable Internet connection-Overall 133
Figure 9.1: When do users visit the Kiosk? 147
Figure 9.2: How much time do users spend at Kiosk? 147
Figure 10.1: Internet connection base in households 160