![]() Millward Brown |
IMRB
is the only licensee of all Millward Brown products in India.
Millward Brown International are the acknowledged world leaders in brand and advertising research from qualitative development to continuous monitoring and sales response modelling. Millward Brown specialises in understanding and communication of the effect of advertising and marketing activity on Brand Health.
Millward Brown offers its clients 4 core products, all aimed at helping them build & protect brand share. All 4 are equally applicable across all sectors - from packaged goods to financial services, automotive to consumer durables, pharmaceuticals to retail. The products are : Brand Dynamics, Link, Advanced Tracking Program(ATPs), Sales Modelling. In addition to these products, Millward Brown has further core capabilities in international qualitative research and children’s research. (All the products mentioned above are trade marks) Millward
Brown contacts in India are :
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