My Channel Health Monitor

Background

The scorching growth rate exhibited by the IT sector in the mid 1990's, of around 60-70% has stabilized at 30-40% with the approach of the new millennium.
This has resulted in the Indian market achieving the important milestone of a million PC's in 1998-99 with growth being driven mainly by the SME segment.
The share of the SME segment has been on the rise over the last few years and accounts for over 50% of the PC market in 1998-99.
The emergence of the SME segment has increased the importance of the channel in addressing the needs of this widely dispersed segment.

Need for study

The ever increasing role of the channel makes it imperative for a marketer to establish a committed and competent channel in order to ensure the success of his brand.
In this scenario, establishment of a regular feedback loop between the channel and the marketer is one of the prime requisites for successful channel management.
"My Channel Health Monitor" (My-CHM) developed by the Business & Industrial Research Division of IMRB helps you establish a unbiased feedback loop which provides periodic information on the state of the channel.