National Readership Survey

National Readership Survey VII

The Media & Panel Research Group has been associated with the National Readership Surveys since 1978. It is currently conducting the seventh round of NRS ( NRS 1997) with a coverage of 437 towns and a sample size of 132,000 households and over 106,000 adults ( 15 / + years ). This is one of the largest readership surveys in the world.

books The Group also undertakes customised studies to draw reader profiles, new product development and positioning studies. The group has also pioneered the continuous tracking system to capture reader opinions and image associations of publications. This system provides the publishers and their editorial and marketing teams continuous feedback on the brand health status as well as readers' reactions to the different elements of the product mix.

For further details on National Readership Surveys contact :

Ms. Katy Merchant
Tel : +91-22- 4313217/18/19
Fax : +91-22-4306002