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DISTRIBUTION / RETAIL TRADE
India is amongst the fastest growing and the most attractive retail destinations in the world. According to IMRB's WalletMonitor (a study representative of Urban India, mapping household expenditure by expenditure heads) while Monthly Household Income has grown 10% CAGR between 2005 and 2007, Monthly Household Expenditure has grown 17% CAGR in the same period. It is this trend of growing incomes and even faster growth in consumerism (manifested in Household expenditure) along with its large young population that makes India a strong long term bet for Indian and Global Retailers and Brands.
While the market is lucrative, the competitive and environmental challenges faced by Modern Retailers and Brand Marketers are several. IMRB | Retail is a specialist consulting practice of IMRB International to help you develop and measure your retail planning and activation programmes. Our unique suite of products and services have been used by clients across a wide cross-section of sectors:
- Retailers
- Real Estate Developers
- Brand Marketers
- Hospitality – QSRs and Fine Dine
- Entertainment – Multiplex, Amusement Centres
- Travel and Tourism – Airports, Tourist Destinations, Petrol Stations etc
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IMRB | Retail specialises in doing the following kinds of researches:
Brand Marketer |
Retailers\Hospitality |
Travel/Tourism |
Real Estate Developers |
Entertainment |
Shopper Segmentation |
Prioritising Trade Areas |
Mapping Traffic patterns |
Forecasting Residential and Commercial Needs |
Location Research – Traffic patterns in catchment and benchmarks for traffic to footfalls to conversions |
Store Hot Spots and Cold Spots |
Geo-coding of customer base |
Customer profiling |
Competitive Benchmarking |
Customer Profiling |
Category Complementarity/Adjacencies |
Catchment Area Research – Shopping Needs, Merchandise preferences, Competitive Environment |
Traffic and Customer Segmentation |
Assessing Site Potential |
Competitive Benchmarking |
Decision hierarchy and in-store triggers |
Location Research – Traffic patterns in catchment and benchmarks for traffic to footfalls to conversions |
Merchandising Needs Assessment |
Pricing Research for Real Estate |
Identifying Upsizing/Cross-selling Opportunities |
Merchandise and Display testing |
Layout optimization – Hot Spots & Cold Spots; Category Complementarity |
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Planogramming |
Planogramming |
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Retail Auditing |
Retail Brand Tracking |
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Distribution Chain Evaluation |
POS Datamining & Loyalty Analytics |
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Compliance Measurement |
Assessing Private Label opportunities |
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