Home > Services Offered Channel and retail research Mystery Shopping Millions of dollars are spent by marketers to create a favorable image of customer service and satisfaction. But is this what the consumer actually sees ? Are the company personnel adhering to policies laid down by the company on sales and service norms ? Are they performing according to the set standards ? What is the shopping experience ? Is the store maintained to the specified standards ? At what price are my products being sold, what is the level of undercutting by the competition? The use of mystery shopping is the best, most objective way to gain information on customer service and satisfaction, condition of the store / showroom, and employee performance across locations. The use of mystery shopping services also provides the opportunity to covertly examine the performance of competitors, and the operative prices for competition. IMRB International provides full-service mystery shop services that include operational, incentive-based, competitive, and telephone-based mystery shopping. Retail Audits IMRB International provides a variety of on-site, in-field auditing capabilities, which include: Inventory counts, audits, and reconciliation by sku Verification of point-of-sale materials Display presence/location Availability of products (i.e.: out-of-stocks, authorized product distribution checks, facings, shelf position) Price points Competitive: presence, location, price point Distribution audits IMRB International provides professional auditing services for retailers and manufacturers across the Indian sub-continent, and has more than 20 years of on-site auditing experience. Location Research In order to beat competition, marketers have to constantly look for differentiators, which can make their brand 'visible' and 'acceptable' to the consumer. Till recently, product and price were the sole differentiators. Over the years, brands have realised the significance of 'point of sale' as a brand building tool. The role of the store is thus getting redefined. Also, with retailing in itself becoming important and India getting ready for its share of WalMarts and K-Marts, 'location' has become a key factor to reach consumers. IMRB International provides custom made solutions to meet your location related requirements