Home > Services Offered Product and Packaging research Product Tests and Clinics Product testing is one of the most valuable marketing research that companies undertake. Product Testing can be used to : Test the fit between the concept and the product Achieve product superiority over competitive products Continuously improve product performance Monitor the potential threat levels posed by competitive products Cost-reduce product formulations and/or processing methods, while maintaining product superiority Provide guidance to research and development in creating new products or upgrading existing products Monitor product quality from different factories, and from different channels of distribution Predict consumer acceptance of new products As a no negative check prior to STMs The monadic, sequential monadic, paired-comparison, and proto-monadic are the most widely used research designs for product testing. IMRB International has the experience and is well equipped to handle any product testing requirements. Concept Tests If you are thinking about introducing a new product or service, you would be looking for several answers before committing substantial resources to the same. Which concept is the winner? What potential attributes or features of your new product or service are most appealing? Which are least appealing? How should the product or service be priced to maximize revenue? How should the product or service be positioned relative to competing products or technologies? What population segments are most likely to buy your product or service? What communications media are most likely to reach those market segments? IMRB International can answer these questions, and more to help you take the decision whether to go ahead with the concept or revisit the same. Packaging Research Package graphics and copy are critical marketing variables in many product categories. In a way, the package on a shop shelves provides the last opportunity to influence a consumer. The better the package design and copy, the greater the likelihood that consumers will choose that brand. Any new package design, or significant change in an existing package, should always be subjected to the scrutiny of objective consumer feedback. IMRB International has been associated with the packaging changes for some of the top brands of India, and is fully equipped to meet your requirements. Simulated Test Marketing PROBIT, IMRB International's STM model adapted to Indian response conditions and extensively tested subsequently. Widely used internationally on categories ranging from foods, beverages, washing products to tobacco, PROBIT can be used for both 'new new products' and new brands in established categories; new brand launches & brand relaunches. PROBIT is based on the premise that all brand launches and markets are not similar. model is a suite of 3 independent sub-models catering to the different market realities. Unlike other STM models available in India, the entire analysis for PROBIT is conducted by IMRB International. The three suites are based on the Share of Choice model, the Trial and Repeat model and the depth of repeat models. Thus PROBIT helps assess : Potential sales volume Potential market share Source of new sales Understanding the relative role of the marketing mix elements in driving performance, and Analysing what if scenarios