PatientPulse has a 12 city, four zone coverage. It includes exhaustive areas of information on common ailments, treatment methods, key influencers with respect to the treatment methods, and attitudes towards the treatment methods, as well as awareness of brands, their stocking levels and more.
Futher PatientPulse is designed to enable you to satisfy your exclusive information needs by allowing you to ask the patients three questions of your choice. The answers to these questions will be confidential and will be shared only with you. Hence if you want to gauge the pulse of the patient - the end consumer of your products - select your PatientPulse report categories now!
The
information collected would be analysed and reported by both ailment categories
and therapeutic categories.
1. Ailment Category Reports
- Dandruff
- Pimples and acne
- Ocular disorders
- Diabetes
- Liver disorders
- Rashes and skin related problems
- Cuts and wounds
- Sprains
- General fitness and weakness
- Indigestion and acidity
- Cough, cold and fever
- Aches and pains
- Pregnancy and related weakness
- Infant health related treatments
- Common disorders of women
- Medical cabinet inventory
- Cold preparations
- Cough formulations
- Dandruff treatments
- Digestives
- Laxatives
- Antacids
- Antiseptic creams and medicated dressings
- Rash and common skin treatments
- Tonic, vitamins and anti-anaemic preparations
- Analgesic anti-pyretics
Information Areas :
The
ailment / problem or condition :
- Perceived causes
- Main symptoms
- Extent of severity of symptoms
- Chronic / non chronic nature of the ailment
- Effect of the ailment on patient's lifestyle
- Frequency of occurrence of ailment
- No. of years of suffering
- Frequency of attacks: in the initial stages vs later vs currently
- Treatment history and progression i.e. medicines taken: initially vs later vs currently ; reasons for shifts, if any, in treatment methods.
- Doctor treated vs self treated vs family member treated vs chemist treated: in the initial stages of the attack vs later vs currently.
- Self medication vs doctor visit
- Type of medicine taken:Allopathic/Homeopathic/Ayurvedic/Home remedies
- Preventive health maintenance methods followed, if any, w.r.t.
- Decision - maker w.r.t. the medicine taken: doctor / self / any other family member / neighbourhood chemist or a combination of these
- Form of medicine taken: tablets / capsules / syrups / suspensions / balms
- Dosage regimen & therapy duration followed
dietary habits / lifestyle, etc.
- Different streams of medicines: Allopathic / Ayurvedic / Homeopathic / Home Remedies
- Consultation of doctor vs the practice of self medication
- Self Medication with medicines prescribed by doctors vs other medicines (never prescribed by the doctor
- Stocking of medicines: need to keep stock vs buying as and when required
- Awareness levels of products / brands used for treating the various ailment categories
- Sources of awareness about the brands
- For products and brands used for self medication - extent of usage reasons for usage, and extent of awareness of the price & a measure of the patients' brand loyalty
- Patient / user perceptions of leading brands on a set of key dimensions
The information collected will be analysed
at the following levels :
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Research
Methodology
Method of data collection : Face to face interviews
Selection of households :
Selection of households for recruitment of respondents would be done with the help of the clustered random sampling method. Cluster head addresses would be randomly selected from the electoral rolls. Around each cluster head so selected, a fixed number of households would be selected following systematic rules of sampling.
Respondent definition :
The respondent would be the actual patient who has suffered from the ailment recently. Patients would be identified through housewives. For the purpose of this study a housewife is defined as a person who is well aware of the incidence of ailments in the household, and contents of the household medicine cabinet.
Exceptions :
In the following cases, the respondent would be the housewife herself.
1. For ailments of infants (0 - 3 years
old);
2. For any other ailment where the actual
patient is between 4 to 18 years of age;
3. For a detailed report on the medicine
cabinet of the household
Centres of study :
The centres selected for the study are as follows :
- North Zone : Delhi, Lucknow, Amritsar
- East Zone : Calcutta, Patna
- West Zone : Bombay, Ahmedabad, Pune
- South Zone : Hyderabad, Madras, Cochin, Bangalore
For further details on PatientPulse contact :
Ms. Surekha Poddar
Tel : +91-22-4323500
Fax : +91-22-4323700