PQR provides research which is analytical and actionable, seeking to resolve particular client problems and questions and providing future direction. It also provides high quality insight and multi-disciplinary exploration of consumer motivation and behaviour through a strong base of multilingual research executives and moderators. 

PQR's Mission : 

• To provide the highest quality insights into behaviour
• To guide marketing decisions
• To provide actionable directions
• To continually upgrade skills and techniques

The PQR team consists of  personnel in the fields of Management, Science, Social Sciences, Communications,  Psychology, Economics and the Humanities.  PQR lays great emphasis on quality control which ensures the development of a talented pool of resources, leading to quality research ensured through careful guidance and supervision. 

PQR Strengths : 
 

Language Skills - our researchers can conduct studies in 15 Indian languages.  Infrastructure - PQR has offices in the 5 metros of India and field offices in 13 cities of India.  Qualified personnel and outstation teams ensuring the best client support.  Tried and tested suppliers and resident team leaders in different cities of  India. 

PQR gives its clients a marketing orientation sharpened and polished through continuous, intense interaction with marketing and brand teams, market visits, expert panels, pilots, brainstorming and analytical models. 
 
 

PQR continually updates its creative insights by having in-house training for its personnel via workshops, a library and seminars conducted by specialists.  It also incorporates new processes such as, TA, Semiology, Perceptual Analyser System (PAS);  new models, like Hofstede, Heylen, Kapferer. 

Typical studies conducted by PQR : 

• Strategic Research & Brand Positioning Development 
• New Product Development Research 
• Creative Development Research 
• Brand name, Logo, Pack Label Research 
• Corporate Image. 
• Advertising Research 
• Diagnostic Research 

Focus groups, triangular interviews, extended groups, depth interviews, observation research, paired interviews and ethnographic research.  Projective and enabling, the genarally used techniques are : 

Collage 
Psychodrama 
Psychodrawing 
Synectics 
Obituary 
Analogies and Personification 
World View 
Word Associations 
NLP  

Some definitions of PQR's models and processes : 

NLP - Neuro Linguistic Programming : information through the five senses is neurologically processed; language is used to classify, order and express these sensory experiences and patterns of behaviour are used and re-used to achieve a particular result. 

TA - Transactional Analysis - 3 basic states of mind -  Parent : beliefs, values, judgements.  Adult : Material, logical thinking.  Child : Emotions, desires, loves hates. 

Semiotics - study of the signs and symbols of a given culture.  Decoded at three levels :

• the sign itself and the way it conveys meaning 
• the code or referential system in which the sign is organised and within which the process of signification takes place 
• the cultural system or systems of knowledge within which the codes operate 

• advertising and what it means to consumers
• differences in brand personality
• symbolic behaviour or communication
• ways of strengthening brand values and equity. 

Some of PQR's Clients : 
 
 
 

Ammirati Puris Lintas  Asian Paints  British Broadcasting Corporation  Boots  Cadbury's  DeBeers  Ernst & Young  Ford  Gillette  Hindustan Thompson Associates  ITC  Kodak  Kraft  LML Vespa  Mahindra & Mahindra  McKinsey  Motorola  MRF Tyres  MTV  National Dairy Development Board  Nokia  Pepsi  Parle  Reckitt & Colman  Star TV  SBCH  Tata BP  Times of India  Titan  UB Group  Ulka  UNICEF  Unilever Group  United Television  Warner Lambert  Wipro

 
 

Contact 

Ms. Hema Viswanathan  
Sr. Vice President & Country Manager
"A" Wing, Mhatre Pen Building,  
Senapati Bapat Marg  
Mumbai 400 028  
Tel : +91-22-4323500  
Fax : +91-22-4323800