IMRB Offices & Staff

IMRB operates in India through thirteen units

  • Four quantitative consumer research units in Mumbai, Delhi, Calcutta South (Bangalore & Chennai)
  • Six specialist research units
    • Qualitative Research: PQR
    • Customer Satisfaction: CSMM
    • Media & Panel Research: MPG
    • Business �to-Business and e-technology Research: BIRD
    • Social Research: SRI
    • Strategic Marketing: Henley Centre
  • Three operations & software units
    • Field: Abacus
    • International: Data Processing (a BPO unit): Abacus
    • Software for MR: Mind Tech Systems

    IMRB has also set up market research companies in

    • Sri Lanka : LMRB
    • Bangladesh : Sirius Marketing & Social Research
    • Middle East : AMRB with offices in Dubai, Cairo & Jeddah and has a tie up with Oasis Research in Pakistan.

    Within India, IMRB has full service research offices in Mumbai, Delhi, Calcutta, Bangalore and Chennai as well as Field Offices in ten other large cities (like Hyderabad, Pune, Ahmedabad, Lucknow, Cochin) in India covering all major languages.

    For one of its global clients, IMRB has researchers based in London, Kuala Lumpur and Seoul.

    IMRB has over 650 project professionals
    - over 300 researchers, almost all of whom are MBAs
    - over 150 Analysis/Data Processing executives with IT qualifications
    - over 200 Field & Operations executives

    IMRB Offers
    IMRB offers both customised research as well as syndicated research.

    Through its consumer research offices, IMRB offers full spectrum customised consumer research such as:

  • Market Measurement
  • U&A; Studies
  • Brand Image/Tracking
  • Segmentation
  • New Brand Research
  • Concept Testing
  • Positioning
  • Product Testing
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  • Advertising Research
  • Packaging Research
  • Pricing Research
  • Simulated Test Marketing (STM)
  • Sponsorship Research
  • Lifestyle Research
  • Specialised Retail Audits
  • Trade Research
    • In addition, IMRB offers in the Indian sub continent & the Middle East, the Millward Brown suite of products
    • Link: advertising pre-testing
    • ATP: brand & advertising tracking programme
    • Brand Dynamics: quantitative measurement of brand equity

    Millward Brown, an associate Kantar company, specialises in brand & communications research.

    IMRB Clients
    IMRB works for a large number of clients – multinationals and Indian companies.

    Some of IMRB’s leading & regular clients are

  • Bharti Airtel
  • Britannia
  • British American Tobacco (BAT)
  • Cadbury
  • Castrol
  • Cavinkare
  • De Beers
  • Radio Mirchi
  • Ford
  • Frito Lay
  • Gillette
  • Glaxo Smithkline
  • Heinz
  • Hero Honda
  • Honda
  • Hutch
  • ICICI Bank
  • Idea Mobile
  • Indian Airlines
  • Indian Oil
  • Intel
  • ITC Ltd
  • Johnson & Johnson
  • Kodak
  • Madura Garments
  • Mahindra & Mahindra
  • Marico Industries
  • Microsoft
  • Nestle
  • Pepsi
  • P & G
  • Philips
  • Reckitt Benckiser
  • Shaw Wallace
  • Taj Hotels
  • Tata Tea
  • Tata Teleservices
  • Telecom Regulatory Authority of India
  • Titan
  • Unilever
  • VST Industries
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