About IMRB Calcutta Office
IMRB Calcutta Office, with revenues of Rs. 25 crores, with a current staff of 90, and with a planned expansion to 120 in 2006, is one of the largest market research offices in India.

•  ITC Tobacco: ITC Tobacco is one of the largest market research accounts in the country with work on some of the biggest Indian brands like Wills, Gold Flake, Classic, Scissors. IMRB is ITC's lead market research partner & has been so for over thirty years.

•  ITC FMCG: ITC's vision is to grow into a fully diversified FMCG company. IMRB handles ITC's Foods Business ( Aashirwaad atta, Sunfeast biscuits, Minto & Candyman confectionery and other new categories) . ITC Paper Divn ( Greeting Cards, Stationery, Matches) and its major, planned diversification into Personal Products like soaps, shampoo & other products

•  VST Industries : the Hyderabad based company, which like ITC is another tobacco company within the British American Tobacco ( BAT) Group, and has cigarette brands like Charminar and Charms

•  British American Tobacco (BAT) : the world's second largest tobacco company, and the parent company of ITC & VST. IMRB Calcutta has leveraged its tobacco research experience in doing research consultancy for BAT companies around the world. In the last three years, IMRB Calcutta Office has conducted research for BAT in over 40 countries across the world in all the continents e.g. in Malaysia, Australia, Japan, China, Korea, Vietnam , South Africa, Nigeria, USA, Canada, Brazil, Argentina, Costa Rica, France, Italy, Netherlands, Poland, etc. To cater to the BAT business, IMRB Calcutta has placed researchers from its office in London , Kuala Lumpur and Seoul. This international business is now a very large & growing part of IMRB Calcutta's business. IMRB's role in such projects is to develop the proposal, the research design & the questionnaire; process the data, conduct the analysis and work out the final presentation. Fieldwork is organised locally by the BAT company.

•  With BAT's headquarters in London, IMRB works together to develop research protocols; conduct experimental projects; initiate changes & improvements to existing research methodologies

Types of Research Studies conducted at IMRB Calcutta Office
- Annual Brand Health Studies & Brand Equity Measurement
- Tracking of Communication & Brand Health
- Simulated Test Marketing (STMs) : forecasting the performance of a new brand pre launch
- Consumer Segmentation & Category Understanding
- Pricing
- Packaging Research
- Name Research
- Ad Pre Tests
- Product Tests
- Post Launch Tracking
- Market Sizing Exercises
- Media Planning for non traditional media like Retail Outlets
- Segmentation of Retail Outlets
- Experimental Studies

Most of the clients of Calcutta Office like ITC,BAT are among the most sophisticated users of market research; they seek high quality & innovative work, and are prepared to pay for it. Exposure on such accounts will provide the researcher exposure to the highest standards of research in all areas of quantitative research.

All quantitative researchers have the support of a 30 man Analysis/DP team, statistics experts, and in addition, are provided with the state-of-the-art enquiry package, MAGIC, with which they can conduct all possible analyses themselves, along with the latest version of SPSS.