About Market Research
The purpose behind market research is to provide solutions to marketing problems of clients.

Typically, there are three different professional streams in a market research organisation - Research, Field, Analysis:

Organisation – Research, Field, Analysis:

Research : who obtain client briefs, plan & coordinate research projects, develop research proposals and research designs, develop questionnaires, analyse the data and report the findings

Field : who are responsible for data collection. The actual data collection is usually done through freelance interviewers, under the strict control & briefing of Field Executives and Field Managers

Analysis : who are responsible for data processing i.e. transforming data on questionnaires to an electronic database

Worldwide Market Research is a US 20 billion $ industry employing more than 150,000 professionals. In India, the market for market research is estimated at around Rs. 400 crores with the outsourcing MR industry accounting for a similar size of business. Market Research in India is a rapidly growing at 20% & above every year.