The Job

A typical quantitative market research projects goes through the following process:

• Client briefs Research e.g. his new brand is not performing well – he needs to find out why & take corrective action
• Research works out a Proposal which covers the Research Objective, the Research Design & Methodology, Sample Size & Coverage, Timing & Costs
• On commissioning of the project by the client, Research plans the project – Questionnaire Design, Sampling Plan, Field Instructions – and hands over the questionnaire & instructions to the Field
• Field briefs its team of interviewers; the interviewers collect the data from respondents using the questionnaire
• After completion of data collection, Analysis receives the filled in questionnaires, and organises data entry & data editing. Once the raw data is ready, Analysis processes the data i.e. it transforms the data from raw data to a database or a set of tables/printouts which can be used by Research
• Research then works on the database/ set of tables to analyse the data & interpret it, and write a report or a presentation – with the objective of solving the client's problems. So, if the clients wanted to know why his brand is under performing, Research will have to understand the key reasons, and suggest changes

Positions exist at both the Researcher level (as Research/Senior Research Executive) as well at the Research Group Head level (as Project Director/Senior Project Director).

The Research Executive's responsibilities will be to plan, coordinate and report on market research projects, and will include

IMRB is looking for people who

•  Are oriented towards understanding Client's marketing problems and oriented to be solution providers
•  Are very numerate
•  Have very good analytical skills e.g. the ability to derive meaningful relationships in the data to draw meaningful insights
•  Are willing & enthusiastic learners
•  Have good written & oral communication skills
•  Have the ability to service clients and perform under deadline pressure

In turn , IMRB is able to offer
•  Work which is mentally stimulating & challenging
•  An environment where researchers have the opportunity & freedom to contribute considerably to IMRB's final ‘product' i.e. the report, the presentation, the insights, the quality of the solution
•  Variety in terms of researching a wide variety of different marketing issues e.g. segmentation, brand health, forecasting share of new brands, packaging research, tracking new brand launch, understanding the impact of price changes etc
•  Considerable opportunities for learning – new techniques , work in other IMRB units, work across the Kantar Group
•  A good fieldwork & data processing infrastructure
•  A friendly, informal, open, cooperative work environment
•  An excellent opportunity for career growth – the industry is growing, company is growing, there are multiple opportunities both in India and abroad, and those who do well, will grow fast within the company

Qualifications
Researcher: should have 1-3 years' experience in quantitative research in a domestic or in an outsourcing market research organisation.

Research Group Head: should have a minimum of 4 years' quantitative market research experience.

Entry level: should be a MBA from a reputed institute from either the 2006 or 2005 batch with a consistently good academic record. Very good post graduates in other disciplines like Economics, Statistics from reputed institutions will also be considered.

Compensation and designation : will be commensurate with experience, and will be the best within the industry.

The City
Calcutta does not perhaps quite enjoy the best of reputations but reality is much better than perception. Once people move into , they start enjoying their stay, and warm up to the city.

It is one of the less expensive metros to stay; infrastructure (electricity, telephones, water) is possibly the best in India. Chances are that your work place and residence will not be too far.

And Calcutta is changing with new shopping malls; coffee parlours, multiplexes, restaurants, flyovers coming up every month.

Please apply with detailed CV to the Asst. Manager, HR, IMRB International, 30 Bondel Road, Calcutta 700019 or mail to susmita.shawnag@imrbint.com

Your CV should include names of all educational institutes attended from Class X onwards and % grade obtained in each public examination. If you are working give your annual Cost to Company (CTC) along with the detailed break down of the annual CTC.