SRI logo 
 
IMRB logo
  SRI was set up in 1990 with the objective of establishing a specialist unit to give focus and identity  to two aspects of research that IMRB had, in fact, been actively involved in for several years : research of and for rural markets. 

Social research deals with research on causes and issues that can contribute to action which would bring about social change. Rural research pertains to research in, of and for rural areas, both for social issues as well as for rural marketing. gift 

SRI uses a combination of desk research, qualitative research techniques such as focus group discussions and participatory research as well as quantitative research techniques.  In addition SRI approaches each research subject with an open mind and adapts market research techniques to suit the special requirements of illiteracy, poor articulation, several languages and dialects. 

The unique information needs of  such studies demand innovative adaptation of research methods and instruments and stimulus materials, accurate data recording and measurement techniques and special skill in content analysis of large volumes of data - be it printed matter, verbatim transcripts, participatory observations or structured questionnaires. 

The type of research studies that SRI handles cover a wide range and include 

  • Rapid rural appraisal 
  • Programme evaluation studies 
  • Knowledge, Attitude and Practices (KAP) studies 
  • Information, education and communications (IEC) materials research 
  • Communication pre-tests and post-tests 
  • Tracking studies 
  • Audience research 
  • Health behaviour research 
  • Pricing research 
  • Consumer research 
  • Package and brand name studies 
  • Purchase and usage behaviour research 
Our past research experience includes the following 
  • Health behaviour research 
  • Forestry and natural resource management 
  • Agricultural inputs and farming practices cow
  • Rural development project evaluation and appraisal 
  • Research related to environmental issues 
  • Education and literacy 
  • Family planning products and behaviour 
  • Women's issues / the girl child 
  • Fund-raising practices and methods 
  • Research among tribal populations 
  • Marketing of rural products 
PROJECTS EXECUTED (indicative list)
 
 
Assignment
Client
Coverage
Sample Size
Contingent Evaluation of drinking water services in Lucknow
Overseas Development Administration
Lucknow
550 household interviews to assess willingness to pay for water
Rapid Assessment of Health NGOs
Policy Project-Futures Group
U.P.
Research among health workers
Rural soap users
WIPRO
A.P.
Attitudes and perceptions of soap and cleanliness
Agro-inputs Database
Tata Chemicals and Rallis
U.P., Punjab & Haryana
Studies among 4,000 farmers to understand agricultural parctices
Action Plan for Rehabilitation of Charitable Hospitals
Eicher Goodearth Ltd.
Delhi
Research among doctors and patients to draw an action plan
Contingent Valuation for Gomti River Pollution Control Project
Overseas Development Administration
Lucknow
2000 household interviews to assess willingness to pay for household and environmental services and hygiene
Evaluation of IAEP project in Madhya Pradesh
National Afforestation and Eco-development Board
5 districts throughout M.P.
12 technical evaluations of forestry sites, 100 interviews with beneficiaries and Project officials
Poverty Assessment
World Bank
Kerala
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Corporate Partnership Database
Actionaid (India)
All India
750 corporate interviews, 100 DI's with CEOs
 

SRI's MAJOR CLIENTS 
 
 
  • Actionaid India
  • Andhra Pradesh Forest Department
  • BASICS
  • Brooke Bond Lipton 
  • Credit Analysis & Research 
  • Ciba Foundation for Developing Countries 
  • DANIDA 
  • Dept. of Adult Education 
  • Doordarshan 
  • Eicher Goodearth 
  • Ford Foundation 
  • Hindustan Lever Limited 
  • ICCIDD / Micronutrient Institute 
  • ICDS - Andhra Pradesh 
  • International Centre for Research on Women 
  • Indian Medical Association 
  • Johns Hopkin University 
  • Lok Seva Sanchar Prishad 
  • Madhyam 
  • Ministry of Rural Development 
  • Ministry of Health & Family Welfare 
  • Ministry of Human Resource Development 
  • National Afforestation & Ecodevelopment Board 
  • Overseas Development Administration (U.K.) 
  • OXFAM India 
  • Parivar Seva Sanstha 
  • Policy Project - Futures Group 
  • Population Services International 
  • Rajiv Gandhi Foundation 
  • Rallis India Limited 
  • SIDA 
  • SIFPSA 
  • Sistas 
  • Swedforest 
  • Tata Chemicals 
  • The Futures Group, Jakarta 
  • The Futures Group, Washington 
  • The Policy Project 
  • The Urban Institute 
  • Thompson Social (Hindustan Thompson Associates) 
  • UNICEF 
  • USAID 
  • Wipro 
  • World Bank 
  • World Health Organisation 
  • World Vision, Chennai 
 
Contact  

Ms. Neerja Wable  
Sr. Vice President & Country Manager
Central Hall, Khan Market 
Delhi 110003 
Tel : +91-11-4611295 / 4623241 
Fax : +91-11-4615762