IMRB logo

 
Content details of Internet.in.India '99 report

I. Study Objectives

  • To gauge the Internet application status in various market segments (Households, Establishments and Kiosks) and profile the users.
  • To profile the usage habits of these market segments.
  • To understand attitude & opinion of users and potential users of Internet in the market segments identified
  • To help Internet related businesses plan their business better by providing insights based on our experience and understanding of consumer and business markets.
  • To forecast the market for the next few years and likely trends.


II. Methodology

Three market segments were covered as part of the study

  1. Affluent households (defined as Socio-Economic class A&B;)
  2. Businesses owning at least a Telephone
  3. Internet Kiosks
The contents of the reports have been assimilated from the following sources:

The penetration issues for households and establishments were covered as part of ITOPS`99 where a sample of 3000 and 8000 interviews were conducted amongst households and establishments respectively.

Further 2000 exclusive detailed interviews were conducted in top 16 cities amongst SEC A&B; households (on the basis of Internet, PC, cable and TV ownership) among various user categories in households to understand the Internet market. The report is based mainly on this survey.

11000 respondents were personally contacted for penetration related data, and an additional 2000 Internet users for detailed profiling / usage behaviour etc.

Also a special module on Internet Kiosks was carried out amongst the top 8 cities. A total of 70 interviews were carried out at kiosks/cyber cafes in these cities.

Information on businesses was collected during the ITOPS`99 fieldwork covering 8000 establishments and the organizational level information was collected through a special study conducted for CII amongst CIOs of the large and medium size organizations. The total number of Interviews conducted was 318. The business section has been included gratis in this study to provide a complete picture of the Internet user market.


III. Deliverables

The deliverables of the report are mentioned as under :

Introduction and Study Methodology

Introduction

Precipitating market factors that lead to the opportunity in ISP business.
There has been a lot of buzz about the coming of private ISPs.
Issues that need to be addressed by an ISP


Study Methodology

1.0 Internet Market Definition: Universe of Households & Businesses

1.1 Indian Market Demographics
1.2 Relevant universe of household
1.2.1 Universe profile of households
1.3 Relevant establishment universe
1.3.1 Universe profile of establishments
1.4 Conclusions - Key markets in top 4-8 cities


2.0 Household Market: Is it conducive for Internet delivery?

2.1 Can IT become an integral part of households
2.2 Penetration of Telephone - half have access
2.3 Penetration of Television & Cable connections
2.3.1 Ownership of Television - near full penetration
2.3.2 Subscription to Cable connection - high penetration levels
2.4 Ownership of Desktop PC - beginning to make an impact
2.5 Ownership of Internet - Just entered the household
2.6 Conclusions - Access infrastructure is not such a big issue


3.0 Awareness, perception, need and demand for Internet in households

3.1 PC & Internet - Way down product ownership hierarchy
3.2 Has Internet been the driving force for recent PC purchases?
3.3 Will Internet be the driver for potential PC acquirers?
3.4 What is Internet associated with?
3.5 Potential acquirers' spread and their intention to purchase Internet
3.6 Why would a household go for Internet?
3.7 How Internet is/will be put to use?
3.8 What type of information will be sought on Internet?
3.9 What are the barriers to Internet acquisition?
3.10 What are the perceived disadvantages of Internet?
3.11 Conclusions - Need to explain benefits to customers


4.0 Can Internet through cable be the answer to reach households in India?

4.1 What Cable based delivery aims to achieve?
4.1.1 The technology
4.1.2 Modus operandi
4.1.3 Costs
4.1.4 Other grey areas
4.1.5 Pros and Cons of Internet through cable
4.2 What is the current Cable Internet scenario In India?
4.3 What is the status of Cable penetration in India?
4.3.1 Cable ownership in top 16 cities
4.3.2 Current Cable TV scenario in India
4.4 What is the awareness & interest to buy Internet through cable?
4.4.1 Willing to acquire Internet through cable
4.4.2 Reasons for not willing to acquire cable Internet connection
4.4.3 Connection type preferred - Cable to PC or TV?
4.4.4 When Cable owners willing to access Internet through cable will buy?
4.4.5 Which is the preferred ISP?
4.5 What is the willingness to purchase cable modem and set-top box?
4.5.1 Willingness to purchase Cable Modem
4.5.2 Willingness to purchase a set top box
4.5.3 End user willingness for per hour usage charges - Internet through cable
4.5.4 Monthly rent willing to pay for Internet through cable
4.6 Conclusions - Good opportunity to expand user base


5.0 Internet owners - Who are they and what are they using it for?

5.1 What is the characteristics of Internet ownership at home?
5.1.1 Total Number of Internet Accounts
5.1.2 ISP subscribed to
5.1.3 Preference for modems - by transmission speed
5.1.4 Browser Software Used
5.2 Who are the User & what is their Internet usage level?
5.2.1 Classification of users - By age & gender
5.2.2 Internet usage in a given week
5.2.3 Internet usage during different periods of the day
5.2.4 Number of hours of Internet usage per week
5.2.5 Purpose of usage of Internet
5.2.6 Type of Information sought on the Internet
5.2.7 Search engine used
5.2.8 Web sites visited often
5.2.9 Problems faced with Internet
5.3 Do homes have Web sites?
5.3.1 Have a web site?
5.3.2 Host server selection
5.3.3 Website design
5.3.4 Money spend on designing website
5.4 What are the Costs incurred in using Internet?
5.4.1 Installation charges per annum
5.4.2 Subscription charges per annum
5.4.3 Telephone charges per annum
5.5 Conclusion - current users are young & usage is minimal


E-Commerce@households

6.1 Perception of E-commerce among house holds.
6.2 Would households be willing to buy over the Net?
6.3 What is the current usage profile of 'Internet shopping'?
6.4 Taking cues from consumer's experience with related medium
6.5 Conclusion


7.0 What is the status of Internet market among top corporates?

7.1 What is the perceived advantage of IT in corporates?
7.2 What is the penetration of Internet and related technologies in corporates?
What is Internet used for in corporates?
7.3 What is the perceived role of E-commerce in organisation strategy?
What monetary gain do organisations expect from E-commerce?
7.4 Conclusions -Ambitious but are still at basic level


8.0 Business Market - What is the nature & pattern of Internet usage?

8.1 What is the level of penetration of IT, OA technologies in establishments?
8.1.1 Number of establishments having access to Internet
8.1.2 Number of accounts in establishments
8.1.3 Connectivity within establishments
8.2 What is the Internet infrastructure available with establishments?
8.2.1 Type of access used
8.2.2 ISP subscribed to and willingness to switch
8.2.3 Modems used for Internet access
8.2.4 Browser used for Internet access
8.2.5 Security systems installed
8.3 What is the profile of users in establishments?
8.3.1 Average number of users in establishments
8.3.2 Departments that access Internet
8.3.3 Departments using Internet the most
8.3.4 Employee level with access to Internet
8.4 What is the Internet usage pattern?
8.4.1 Internet usage spread by day of week
8.4.2 Time of the day when Internet is most used
8.4.3 Number of hours Internet used per week
8.4.4 Purpose Internet used for
8.4.5 Problems faced in accessing Internet
8.4.6 Interest in using cable Internet connection
8.5 What is the total cost of Internet usership?
8.5.1 Installation cost of Internet connection per annum
8.5.2 Total Subscription charges
8.5.3 Total telephone call charges
8.6 Conclusions - Good opportunities for growth


9.0 Internet@Kiosks.

9.1 How recent is this phenomenon?
9.2 What is the background of kiosk business?
9.3 ISP subscribed and problems faced?
9.4 What is the Price structure and profitability of Kiosk business?
9.5 Who uses the Kiosk?
9.6 What do users at Kiosks surf the Internet for?
Analysis of hits in Internet kiosks
9.7 Conclusions - Good opportunity for marketers to expand user base


10.0 Conclusions

10.1 Household market potential
10.1.1 Defining need
10.2 Business market potential
Access


IV. Cost of the report

The cost of the Internet.in.India'99 report is Rs. 150,000 (Rupees One lakh and fifty thousand) only. Additional 5% service tax will be charged as per Government of India regulation. The cost of the report is USD 3850 if purchased from overseas. Service tax not applicable for purchases from overseas.

Prices slashed from February 15,2024 to Rs 95,000 plus 5% service tax for domestic buyers and USD 2100 for international buyers.



Response Form
Kindly mention your requirement (tick) in this order form and fax or mail at the below given addresses.

Yes, rush me a copy of Internet.in.India report, we would like to buy it.
Not interested, but would like to be informed of other studies in this sector.
Name and designation
Organization's name and address
E-mail ID
Phone numbers
Fax numbers

For further clarifications you can contact us at
etechnology.group@imrbint.com or bhupendra.mathur@imrbint.com


Detailed list of tables and figures