Telecom sector
The eTechnology Group@IMRB International has been active in the area of Telecommunications related markets for several years now. We were pioneers in terms of providing the industry with insights on Mobile VAS in India with our supply side report which was quoted by several industry experts. Also we are the exclusive distributor & research partners in India of Yankee Group - Global Connectivity Experts and one of the oldest telecom analyst firms.

Some of the technologies/markets researched are
Basic, cellular, Internet delivery through cellular networks, Mobile Advertising, Mobile banking, Televoting, Voice Portal, Voice VPN and Wenb800 services

The Group has experience in conducting a variety of market research studies, namely :

• Market potential & demand assessment (cellular phones, VPN, ASP and Video conferencing services, bandwidth, Voice Mail Services etc)
  
  
• Usage and Attitude of customers

1. Usage behavior of Mobile VAS among end consumers
2. Study on heavy users of telephones
3. Usage behaviour of international callers

• Trade channel research

1. Dealership assessment for cellular phones
2. Assessment of marketing costs in acquiring telecom subscribers in satellite towns
3. Mapping reasons of PCO surrender

• Communication/ brand strategy development

1. Brand Architecture Study
2. Concept test for a new customer care interface
3. Concept test of remittance through mobile- both Domestic and International
4. Concept test of number portability

• Customer satisfaction assessment & quality audits   (TRAI, BSNL, MTNL, Tata Communication)