MPOWER

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Please note: The presentation decks have been slightly modified to avoid sharing sensitive data, videos and client case studies.
Session 1 - Inspire: Building irresistible brands through meaningful marketing strategies
1.1 Powering brands to succeed in changing times Contact: Poonam Kumar, Anusheel Shrivastava
1.2 Winning innovations for growth Contact: Soumya Mohanty
1.3 Pricing strategies for profitable growth Contact: Ranjana Gupta
Session 2 - Innovate: Leveraging technology to challenge traditional research approaches and identify innovative ideas and solutions to marketing issues
2.1 Optimizing features for accelerating growth Contact: Surbhi Minocha
2.2 Influencing shoppers on the Path2Purchase Contact: Sushmita Balasubramaniam
2.3 Future forward product testing Contact: Anusheel Shrivastava
2.4 Leveraging crowdfunding to fuel growth Contact: Ranjana Gupta
2.5 A ‘viral’ approach to digital content evaluation Contact: Pooja Agarwal
2.6 Your partners in converting insights to outcomes Contact: Kshitij Sawant
Session 3 - Ideate: The Lab
3.1 From insights to winning concepts in seven days Contact: Sandeep Dutta (Delhi), Meghna Nichani (Mumbai), Prathima Sharma (Bengaluru)
3.2 Turbo charge your pack testing Contact: Anusheel Shrivastava
3.3 Intuitive and agile evaluation of brand stimulus Contact: Shivani Dayal Kapoor (Delhi & Mumbai), Sharmila Italia (Bengaluru)
3.4 Understanding brands from the lens of the consumer Contact: Vanaja Iyer, Rohini Bagchi
3.5 Understanding shopper behavior through Video Analytics Contact: Jai Shah
3.6 Optimising campaign investments Contact: Prerna Vijay, Soumya Mohanty

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