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Established
in 1971 and with over two and a half decades of market research experience,
IMRB is a pioneer in India in various research areas. Associated
with a group of international market companies such as the British Market
Research Bureau (BMRB) and Millward Brown International, IMRB operates
out of thirteen cities in India and has associate offices in Sri Lanka, Bangladesh and Nepal.
The 500 member strong IMRB promises high quality conceptualisation, strategic thinking, execution and interpretation skills on all its clients' research needs. In 1996, IMRB managed 2,500 projects and 4,000,000 interviews.
IMRB
is the only research company in India today that offers the entire range
of research based services to its clients. IMRB's specialised areas
are consumer markets, industrial marketing, business to business marketing,
social marketing and rural marketing.
Some of IMRB's syndicated studies are today industry standards, such as the National Readership Survey (NRS), the Television Rating Point System (TRP),and the IT and Office Products Survey (ITOPS).
IMRB
has also been called "The University of Market Research" in India.
This is so because most of the major MR agencies in India have been started
by ex-IMRB personnel. Every third researcher in India is currently
working in IMRB; and every second researcher has at some time worked at
IMRB.
IMRB is the licensee for all Millward Brown products in South Asia (India, Pakistan, Sri Lanka, Nepal,Bangladesh).
IMRB
has acted as a catalyst in the development of market research infrastructure
in neighboring countries. We work with an associate company in Sri
Lanka (Lanka Market Research Bureau), and in Nepal, Pakistan, Bangladesh
and Myanmar through affiliates.
Professional
Standards
We
subscribe to the code of ethics laid down by the Market Research Society
Of India (MRSI), International Chamber Of Commerce (ICC) and the European
Society For Opinion And Marketing Research (ESOMAR).
| Consumer Research | Travel Research | Customer Satisfaction |
| Media Research | Pharma Research | Industrial Research |
| Financial Research | Trade Research | Agri Research |
| Business To Business Research | Panel Research | Organization Culture Assessment |
Syndicated
/ Subscriber Services
