Customer Satisfaction Management & Measurement (CSMM) is a specialist unit of IMRB and the sole representative of Walker Information Global Network in the sub-continent. CSM Worldwide, the pioneer in Customer Satisfaction Measurement, is the world’s largest network offering specialised customer satisfaction measurement services.

The CSMM process of measuring customer satisfaction is predicated on a behavioral model which examines inter-relationships between customer behaviour, perceived value, perceived price and associated images.
 

As industrial markets transformed from monopolies to competitive markets, the need for research based consultancy services was demanded of IMRB. IMRB spun off the Business & Industrial Research Division to meet the growing and changing needs of the industrial marketer.

BIRD offers industrial marketers the entire gamut of research-based consultancy services right from project identification, market study and demand estimation to pre-feasibility and techno-economic feasibility studies, entry strategy, brand share monitoring, performance monitoring and assessment of customer opinion.
 

Media & Panel Group

This division of IMRB is a pioneer in the field of media research in India. It has been conducting the National Readership Surveys in India since 1978. It has been running India’s only Television Rating Programme (TRP) since 1986, the year in which television went commercial in a major way.  It has also developed its own people meters.

In addition, the Media & Panel Group conducts media surveys among specialist target groups and specialises in research in areas such as editorial content research, viewer responses to television programmes and research for new media products and services.
 

Probe Qualitative Research (PQR) was established in 1979, in the belief that qualitative research demands expertise and training inputs of an exceptional kind.  From its inception PQR has been associated with leading international qualitative research organisations. It is the largest and fastest growing qualitative research organisation in the country.

PQR provides research which is analytical and actionable, seeking to resolve particular client problems and questions and providing future direction. It also provides high quality insight and multi-disciplinary exploration of consumer motivation and behaviour through a strong base of multilingual research executives and moderators.

 

Some typical studies conducted by PQR :  Strategic Research & Brand Positioning Development New Product Development Research Creative Development Research Brand Name, Logo, Pack Label Research Company Image

 

SRI’s cumulative research experience spans a wide array of fields :

 

Health Behaviour Environment Education and Literacy Family Planning Products and Behaviour Fund-Raising Practices and Methods Marketing of Rural Products.

 

IMRB is the only licensee of all Millward Brown products in India.

Millward Brown International are the acknowledged world leaders in brand and advertising research from qualitative development to continuous monitoring and sales response modelling. Millward Brown specialises in understanding and communication of the effect of advertising and marketing activity on Brand Health.